Kiabi opened its sixth Petit Magasin in the heart of the Phocaean city on 9 June.
The Cours Julien or “Cours Ju”, as the Marseillais call it, is one of the city’s atypical and unmissable districts. It is also one of the most popular districts in Marseille. “The definition of our roadmap goes back to 2020,” explains Pierre, Social Project Leader for Kiabi, who is pleased with the partnership with La Croix Rouge Insertion. “From bending to assembling the furniture, the team has left no stone unturned to make this project a success”. The same goes for the Kiabers of Plan de Campagne, led by Karima. The Petit Magasin in Marseille houses the entire Kiabi textile range, as well as a bookshop, small furniture and curios. This is an encouraging start, pending the opening of a second corner in the city’s northern districts at the beginning of October.