In December, Kiabi joined forces with the Restos du Cœur for Giving Tuesday. An international movement that celebrates and encourages generosity, commitment and solidarity in the wake of Black Friday. It’s a reminder that while we can spend our money on bargains, we can also spend it to support those in need.
Most of us know the Restaurants du Cœur through the meals they distribute each year to the most destitute. The association founded by Coluche in 1985 also offers a welcome and support to people without housing (outreach, day care, Trucks and Bus du Cœur, hot spots, reception points). These actions are carried out by more than 6,000 volunteers in the field, throughout France. Their objective is to create a link with people living on the streets to offer them a welcome, a meal, the possibility of resting, washing, and resisting the cold or heat in a dedicated space or during a meeting.
In addition to food aid, the volunteers distribute products to combat the harsh climate. 150,000 items of clothing and accessories were handed out during the 2018-2019 campaign, including over 13,000 duvets. “We wanted to organise a solidarity action for the most disadvantaged at the end of the year,” explains Olivier, Kiabi Foundation Leader. I got in touch with the Restos du Cœur, which we had supported a few years ago with a sharing product, and then as part of a support campaign for Kiabi’s 40th anniversary.
“Our vocation is to support the most vulnerable. We do this all year round, in all countries. It seemed important to us to help those without a roof over their heads during the festive season”. From 3 to 14 December 2019, Kiabi organised a collection to enable its customers to make a donation at the checkout to finance duvets distributed to the homeless by the Restos du Cœur. 14,000 euros were collected from the store’s customers, plus 5,000 euros from Kiabi. This was enough to finance 1,500 duvets.
“We come across people in difficulty every day. This type of operation proves to us that we can support them,” says Olivier. Since then, Kiabi has donated 30,000 euros to the Restos du cœur to help finance their distribution of food baskets and basic necessities during the period of confinement linked to the Covid epidemic.