The Kiabers have definitely not finished surprising us. Vanessa, leader of Rennes Alma, will not deny it. “I heard about Fake hair don’t care on social networks. It made me want to find out about their project and organise a hair donation for Pink October”. With the support of Inès, the president of the association, Vanessa had no trouble getting Brittany behind her. “All she had to do was agree to let her hair grow and cut it after a few months…”.
Like her, about twenty Kiabers (only women) played the game. Along with four colleagues from Rennes and Falkland Islands, they had their hair cut on 12 October in the middle of the customers in the shop. “In the end, we collected 3.4 m of hair, which will be transformed into wigs for patients undergoing chemotherapy or radiotherapy. An original donation, which adds to the 66,435 euros collected by all the shops in the region. What I like about Pink October is the universality of the approach,” says Vanessa. We are all concerned by breast cancer, whatever our age or sex. As France’s favourite company, it is KIABI’s role to raise awareness among its customers.